SEO will be defined as the process of making changes to your site to make it more accessible to search engines and the people that arrive at your site from the search engines.

Search engine optimization is not about tricks and unethical practices you can do over the search engines, but it is about understanding what elements search engines look for on a page to help determine the relevance of the web page to a search term. By understanding what page elements the search engines take into consideration while ranking a site or webpage, and making adjustments to better present your web page, you can improve your rank for a search term.